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"Advanced technology by Apple Computer."
A games & multimedia platform derived from the Macintosh, designed by Apple and licensed to Bandai (@WORLD, ATMARK) and Katz Media (KMP 2000). It was much more expensive, yet less powerful, than the other consoles at the time. In Japan, the games were primarily licensed off anime, particularly Gundam. It was such a flop, people laughed at the idea of Apple ever releasing a successful game platform... until they made the iPhone.