Nintendo

The company that single-handedly saved the gaming industry after the crash in 1983 with the release of the Nintendo Entertainment System (aka the NES). Ever since Nintendo has continually put out high-quality systems with a staple of top-tier gaming franchises that ensures a loyal fanbase of people new and old alike. Nintendo's current ventures include the Wii U, a system trying to gain family/casual gamers and hardcore alike, and the Nintendo 3DS, arguably the lead hand-held, non-mobile phone platform for on-the-go gaming this generation. Some gamers dislike Nintendo as of late due to their company shift from the Nintendo 64 onwards (felt especially during the Wii release), but there's no denying the appeal of Mario or Zelda.